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Innovate 757 Featured Startups

Iron Sheepdog

Williamsburg, VA

SaaS Growth Founded 2018

Short Description

A technology platform streamlining short-haul dump truck logistics, dispatching, tracking, load verification, and hauler payments.

Overview

Iron Sheepdog is a short-haul trucking logistics and financial technology platform headquartered in Williamsburg, Virginia. Founded in 2018 by heavy civil construction and software veterans Mike Van Sickel, Will Lawrence, and Jake Liebler, the company brings efficiency, transparency, and automation to the short-haul dump truck industry for material brokers, contractors, and independent haulers.

The platform removes manual paper tickets, spreadsheets, and delayed payment cycles by integrating real-time GPS tracking, geofenced load verification, digital dispatching, and automated invoicing. By serving as an operational backbone for site developers and material suppliers, Iron Sheepdog helps brokers and contractors scale fleet capacity while giving independent truck operators fast, next-day electronic payments.