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Innovate 757 Featured Startups

FinFit

Virginia Beach, VA

Fintech Growth Founded 2008

Short Description

A premier fintech financial wellness platform helping employers provide workers with holistic tools, budgeting resources, coaching, and short-term credit options to reduce financial stress.

Overview

FinFit operates as a comprehensive employee benefit platform designed to improve workplace productivity and retention by tackling personal financial anxiety. The SaaS-based ecosystem provides over 500,000 active employer clients and a massive pool of over 10 million reachable workers with automated savings programs, personalized financial assessments, 1-on-1 coaching, and payroll-deducted earned wage access.

The company significantly scaled its market footprint by completing a landmark merger with Salary Finance U.S., positioning itself as a dominant nationwide leader in the workplace financial wellness sector. Operating through an exclusive integration partnership with major payroll providers like Paychex, the platform serves a diverse corporate roster ranging from small businesses to enterprise brands like Tesla, reducing financial stress and increasing employee retention rates by over 25%.